Here is a simple list of tips you should consider if marketing your website locally.

1. Get listed in local online directories.

Examples for Ayrshire: http://www.browseayrshire.com, http://www.ayr-web.co.uk
How to find more: Search Google for Region or City plus directory

2. Join your local Chamber of Commerce.

Most UK Chamber of Commerce websites have an online directory of members and there websites.
Example For Ayrshire: http://www.ayrshire-chamber.org/directorylisting.asp

3. Get your service or product listed in local online classified ads

Example for Ayrshire: http:/./glasgow.gumtree.com, http://ayr.iclads.com/

4. Include your domain name on your business cards, flyers, ad’s etc

5. Write good content for your website.

This will help to retain visitors to your website and help to convert to sales over time. Remember to include the region and city that you operate in.

6. Start a blog.

Wordpress.com, Blogger.com and many more offer free hosted blogging services, use this blog platform to communicate with previous customers, leave testimonials and also describe products and services in greater detail. These blogging platforms are always very search engine friendly and would help to promote your business with really doing not much more than talking about what you do.
Example for Ayrshire: http://ayrshirescotlandbusinessnews.blogspot.com/

7. Check out your local council.

Some local councils have directories of all the companies within the local area.
Example for Ayrshire: http://www.south-ayrshire.gov.uk/Business/business_directory.asp

8. Good old Word of Mouth.

Tell everyone you know about what you do, get them to tell there friends and if they have a website, myspace or bebo account get them to link to your site or add you as a friend. If your friends do have myspace and bebo accounts get them to give you a free lesson on what it does.

9. Good old Shop Windows

If your along at your local shop and they have ad’s on the window then get your business listed in there, remember to include your website. People might see the ad and remember the domain name rather than the phone number.
Examples for Ayrshire: Most Spars, Tesco, Asda and Homebase

10. Get listed on Google Maps

Google maps in a great way to get listed at the top of google for your service or product. Simply set an account at google and follow the instructions to get listed. Google Local Business Centre http://tinyurl.com/3a8sh4

 

 

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