Purple Internet Marketing Good or Bad?

I found this new Scottish based SEO company to other day via a Pay Per Click ad.
I was a little interested in there offer of a full SEO campaign for only £810 over 6 months, Yes! £810 for 6 months worth of search engine marketing to my site.
After reading a little more about this very interesting package I thought I’d just pass on my clients to them and make a killing. I’m a tad expensive at the moment.


They do claim:
“There are so many pitfalls when it comes to trying to promote your website effectively online. If you choose to employ an agency who doesn’t care as much about your business as we do then you could be taking a big risk with the future success of your website.”
Well that clears any doubts I had, for £810 I’ll get them to get me more traffic for the keyword “hotel”. I’ll make a return on my investment in no time.

So what will they do for me:
Step 1: They’ll give me a call to make suggestions about what they call “on-site seo”. Ok, Title tag changed and lets hope I know what an htaccess file is and we’re off and running.

Step 2: Their going to write an article, sounds good. And then manually, yes manually, submit to to over 100 online publications. And the article will contain “keyword rich” links.

Step 3: Directory Submissions, and 640 of them. They’ll even change up the anchor text, and why. They say “we’ll alternate your listings between 5 title links to make every link evolvement look as natural as possible.” Natural?

Step 4: Social Bookmarking, Yes this new stuff that everyones talking about, Social Networking, sorry bookmarking. They visit Digg and Digg my website, which might not look like a blog or have fresh upto date content. But let’s do it anyway.

And they even tell me why it works so well, because search engines take many things into account.

Including:
Relevance and quality of your website. Might also be good to add something about density, text layout, semantics, internal linking, tags, urls, etc etc etc….
The relevance, quality and quantity of the websites that link to you. Hmmm all those links from directories, not very relevent. And over 100 a month, Google loves that!. But if all the directories are based around the Travel Industry and have good deeplinking and healthy page and trust rank - well it might be worth a go.
Whether or not it looks as if the links to your website have evolved naturally. I think the above covers this as well.

But the cost is good. £810 for 6 months top drawer SEO.

That’s only £135 A MONTH, if they have an SEO expert working there for £6 a hour I’ll get nearly 3 days work, that’s value.
So, Lets check out Purple Internet Marketings own SEO,

Step 1: Wordpress makes a good job of making Search Engine friendly websites most of the time, but some templates don’t add the meta description and tags. Not widely used in modern times but still nice to be able to change up the search result description for your site.
Step 2: Had a look around for a submitted article on Business Wire etc, nothing to be found. There is a few blog links for “New Internet Marketing Strategy Podcast Launched” which I would presume would be a new product or service provided by them.
Step 3: Ok, they do have a lot of links, mostly from Problogger.net and other blog comments fields, not seeing to many directories.
Step 4: They do now there way around the blogsphere to get the links in, most are “nofollow” tagged but a links a links.

This doesn’t really ship up to be a great deal after all. Am I really getting an SEO agency at this price that’s going to be around for a while? They did only form in 2007, and can’t find a client list.
Most well known agencies would charge the £135 for a meeting and the £810 for a website audit - never mind a whole 6 months package.

Maybe I’d be better off saving my money and making my own steps up.

Step 1: Read this (It’s random, googled “guide to onsite seo”) http://hubpages.com/hub/SEO_9_Ridiculously_Easy_Steps_to_the_Top_10

Step 2: The person that knows their business best is the person running it, right your own press release, it’s not hard. Read this: http://www.tamingthebeast.net/articles3/press-release-tips.htm
Then use Article Hut to submit it to around 250-350 submission sites, you won’t get much in the way of traffic but it’s good for links. You might see your rankings drop slighty but they’ll come back higher.
http://www.article-hut.com/index.php?pagedb=featuredlistings

Step 3: Here’s more than 1,000 already indexed directories some good, some bad.
http://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.phplinkdirectory.com&bwm=i&bwmo=d&bwmf=u

Step 4: Try this: http://www.adwordsadsensetools.com/The-Complete-Guide-to-Social.html
I didn’t read it, but it’ll probably head you in the right direction. If not call Purple Internet Marketing they do know there Social Bookmarking Stuff.

So I think I’ll avoid them for the time being, but if they start up an affiliate program then I’ll be the first one on it.