White Polo Shirts, Niche Marketing

Last weekend I got talking to a friend in the fashion retail business and it looks as if they are finally understanding niche marketing. Fashion companies in the past tends have tended to lump all there products onto one site and sell, sell, sell. What many of them don’t understand is that there ecom sites can have upto 3 or 4 levels due to subcategories, this makes it difficult to get there most popular store, bricks and mortar, products sell as well.

In my days before Logan Car Hire I worked on the online marketing of All Saints, Bench, Gio Goi, Hardy Amies before ot went bust and loads more fashion retailers. One of my comments to them was to build individual websites around there top selling product, an individual website that only sells that one product, I always got some funny looks but it made sense to me to put more effort into selling something that customers wanted to buy rather than trying to sell everything.

So, I was glad to hear this weekend that my tones have fallen on someone’s ears and www.whitepoloshirts.com was born.

White Polos Shirts, one of the best selling pieces of clothing every year, and now it has it’s own website. The website is still in the process of being put together but when it launches it will sell, you guessed it! White Polo Shirts.