boyd of ayrshire .com

Blu group amaze

Boydie — Sat, 17 May 2008 14:44:57 +0000

I saw this video and I’m so impressed with it I thought I’d stick it on my blog.

Marketing Used Cars for sale in Ayrshire.

Boydie — Thu, 24 Apr 2008 19:49:39 +0000

I been think for a while now about what the geographical location should be for local companies when they set about some online marketing.

So I decided to have a look at used cars.

First I looked at the top down view, UK, Scotland, West Scotland, Ayrshire then Ayr.
Now where is the best place to find your target market?

I’m sure there’d be more competition for “Used cars for sale in Ayr” but there isn’t “Used cars for sale in Ayrshire” has more businesses targeting the wider area. Interesting, but on closer inspection alot of the national car sales websites like fish4car and autotrader appear for the Ayrshire search and not the Ayr search.

Within the top 20 position for any of these terms there is not a Ayr or Ayrshire based company. Arnold Clark are listed and are local but there part of a national chain and ranking due to the links heading in to the homepage. David Bryson is the only used car sales company that appears within the top 100 that is located in Ayrshire and as this blog was setup to provide Ayrshire business with a guide to marketing online I’ll help David Bryson out, Used Cars for Sale in Ayrshire, there you go.

A freebie, wow I feel better now.

Many people that know me will be curious as to the nature of this blog post and will think that David Bryson are one of my clients but there not. It’s half time in the Rangers V Florentina game and I’m bored and for some reason I couldn’t think of anything else to write about and I wanted to update my blog.

The second halves started…

One Scotland says we’re all racists

Boydie — Mon, 18 Feb 2008 09:19:35 +0000

I’m getting really annoyed with One Scotland and there ad’s that are making me, as a Scottish person, feel like a racist.

So, I sent them a message via there website and I await there reply.

The full message I sent is below

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What to use!

Boydie — Mon, 11 Feb 2008 09:36:38 +0000

I often get a little confused when deciding what platform to build a social marketing campaign on. My first instinct is to use self hosted wordpress for a little bit of freedom but I could get the content indexed and ranked on search engines quickier by using Wordpress.com or Squidoo.

Then I was reading a post on Seth Godin’s blog about exactly the same problem, do I need facebook, myspace, bebo etc if I have my own blog?

Wordpress RSS by Category

Boydie — Thu, 31 Jan 2008 09:55:30 +0000

There seems to be a built in RSS by Category function that I’d never heard about or relized was available untill I started looking for one.

Here’s an example, just change the category id, found in Admin,Manage,Categories of your wordpress blog.

http://www.compareall.co.uk/travelodge/?feed=rss2&cat=3

Google Clocking by Boyd of Ayrshire

Boydie — Sat, 26 Jan 2008 00:35:58 +0000

Sometimes watching all the American TV shows, MTV and hanging about coffee shops rubs off and I start to think that the “West Coast” is Ayrshire and not California.

Have you seen the TV ad for California, can you image Ayrshire doing the same, Kris Boyd, Eddy Reeder and Sidney Devine trying to convince people to move to Dalry and get a job in the mushroom factory or Roche. Spend your weekends watching junior football and eating kille pies.

Anyhoo, tonight I roasted my own coffee for the very first time, Brazilan Santos green beans, and the result was fantastic. Although the coffee might have been a little too strong, drinking 3 cups probably won’t help with the sleeping tonight.

So now I’m wide awake and blog surfing around the usual places and I found a wee competition, If I win it I’ll tell you more and that’ll explain why this blog post has a strange title.

Saving the planet, 4×4’s and Stagecoach Orks

Boydie — Sun, 13 Jan 2008 22:04:01 +0000

I don’t read the Guardian much but the last time I did, which was never, it was going on about the big ice cube in Greenland melting away and that we’re all going to be drowned.

And now that I’ve went and stupidly moved about 50 yards from the sea, I could be already dead according to the Guardian, time do to something about it.

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TravelDigger.co.uk Launch Their Social Bookmark System for the Travel Industry

Boydie — Wed, 14 Nov 2007 16:29:48 +0000

TravelDigger.co.uk announces the soft launch of their social bookmark system for the travel industry. Designed for bloggers and businesses alike, TravelDigger.co.uk is a powerful toll which aggregates travel news and blogs and lets its user vote for the best news.

Glasgow, UK, November 14, 2007 – TravelDigger.co.uk is proud to announce the soft launch of their social bookmark system for the travel industry, the social bookmark system allows users to submit travel related articles on which the other users can vote. Designed for both bloggers and businesses alike TravelDigger.co.uk will become a leading aggregator for travel related news and guides, creating a central hub for travel only information.

TravelDigger.co.uk realizes the unique requirements of the travel industry in today’s modern web 2.0 environment.

Colin Boyd, founder of TravelDigger.co.uk states, “Most social media networks are based at groups of people from Bebo for teens, Facebook for older users and Digg for technology and news. What we noticed was that none of the existing networks and portals targeted vertical markets and travel was the most obvious choice for our news aggregator. The travel industry had a lot to do with the start of blogs and journals and a lot of the first user generated content sites came from the travel industry. We believe that TravelDigger.co.uk will not only become a central hub for travel news but it will also feature in the marketing mix for some travel companies and become a starting point for travel information.”

Once a user is registered on TravelDigger.co.uk they then have the option to submit their travel articles and vote on other articles, when a popular receives votes from other users it surfaces to the top of the category and then onto the homepage which can ensure the article will receive a lot of web traffic.

Visit www.traveldigger.co.uk to see it in action

Arches Bar/Restaurant, Ayr: Tapas and Wifi

Boydie — Mon, 29 Oct 2007 09:58:55 +0000

There’s a new bar/restaurant in Ayr that I’ve been going to since it opened. Arches just passed the train station towards Ayr Central shopping center is a little bit differant. For a start they have great coffee (in small cups, hint, hint), Staropramen on tap and a differant looking menu. The look of the bar is trendy west end style with a Spanish touch which is reflected on the Tapas menu, I’ve never had the Tapas but I did get the breakfast which was coffee and a bacon roll for less than £3, and it was cripsy and good.

But for those of us that spend our lives in front of a laptop and sometimes working from home Arches offer free WiFi when you buy a coffee or a beer. Last night I had a document to finish and Kim was wanting to go shopping, two in one, parked the car at the shopping center, Kim went off to spend and I went round to Arches to type. I also got talking to the barman Michael and the owner Graeme, nice guys.

It offers the ideal place for Ayrshire internet home workers to go and offers another option to sitting in the spare bedroom or into front of the TV. Before Arches had opened I used to go to Beanscene, the coffee and the nachos are good but they charge for WiFi. I’ll need to convince the guys at Arches to include nachos to the menu, serve coffee in mugs and it’ll be the better than an office.

Try it out!

Could Tesco be an alternative to the Royal Mail and Post Office?

Boydie — Mon, 08 Oct 2007 17:59:49 +0000

With the current postal strikes damaging small businnesses everyone is looking for a resonablily priced alternative.

Could Tesco provide it?

This isn’t as pie in the sky as you may think.

Tesco have a store close to everyone that could be used as a collection point, they already have transportation between stores and hubs and the key to the operations, there home delivery service could double as a post delivery service.

It’s not as crazy as you may think, I’m sure Tesco would love to have a service where they could advertise directly into every home, maybe they could make people use Tesco envelopes, blue and white strips of course.

Any other thought are welcome.

As you will see in my previous post there is no alternative to the Royal Mail, although it’s not looking fit for a queen at the moment.