There seems to be a built in RSS by Category function that I’d never heard about or relized was available untill I started looking for one.
Here’s an example, just change the category id, found in Admin,Manage,Categories of your wordpress blog.
http://www.compareall.co.uk/travelodge/?feed=rss2&cat=3
Sometimes watching all the American TV shows, MTV and hanging about coffee shops rubs off and I start to think that the “West Coast” is Ayrshire and not California.
Have you seen the TV ad for California, can you image Ayrshire doing the same, Kris Boyd, Eddy Reeder and Sidney Devine trying to convince people to move to Dalry and get a job in the mushroom factory or Roche. Spend your weekends watching junior football and eating kille pies.
Anyhoo, tonight I roasted my own coffee for the very first time, Brazilan Santos green beans, and the result was fantastic. Although the coffee might have been a little too strong, drinking 3 cups probably won’t help with the sleeping tonight.
So now I’m wide awake and blog surfing around the usual places and I found a wee competition, If I win it I’ll tell you more and that’ll explain why this blog post has a strange title.
Purple Internet Marketing Good or Bad?
I found this new Scottish based SEO company to other day via a Pay Per Click ad.
I was a little interested in there offer of a full SEO campaign for only £810 over 6 months, Yes! £810 for 6 months worth of search engine marketing to my site.
After reading a little more about this very interesting package I thought I’d just pass on my clients to them and make a killing. I’m a tad expensive at the moment.
Many people ask me what’s the best way to make an SEO plan for a client, so I knocked together a simple process to follow that also lets the client know what stage of the SEO process their campaign is at. This works well with all of my clients and once completion dates and dependances are added it builds into a valuable document to help out account management.
SEO Process
Keyword Research
• Define Keyword Groups
• Define Keywords
• Submit fro Approval
Market Investigation
• Analysis of competition
• Analysis of the market
• Investigation of links
Measuring and Reports
o Propose KPI’s
o Submit Proposed KPI’s for approval
o Discuss with Client what’s to be reported on and frequency
o Discuss Goals of the Campaign with client
Site Audit
• Server Checks: 404 etc
• Submit Server Changes for approval and implementation
• Site Code Checks: H1 etc
• Submit Site Changes for approval and implementation
• Title Tags and Meta Data Review to be inline with Keyword Research
• Submit Title/Meta Data changes for approval and implementation
• URL Checks: Search engine friendly and inline with Keyword Research
• Submit for approval and implementation
• Sitemaps and Google Webmaster tools review
• Submit Sitemap/Google changes fro approval and implementation
Site Content
• Review existing content
• Submit changes to existing content to be inline with Keyword Research
• Review of new content to be written
• Submit titles and explanation of new content for approval
• Write new content articles
• Submit for review and implementation
Links
• Investigate number of links needed to be competitive
• Link Building Strategy
o Free Directory Listings
o Paid Directory Listings
o Reciprocal Linking
? Not suitable for all clients
o Press Release
o Blog Linking
o Create “How to”
o Interview your industries experts
o Article Submission
o Article Digging, Digg, Del
• Submit Strategy for review
• Implement Link strategy
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