Thomas Cook has announced that it’s going to the 23rd sponsor of the London 2012 Olympics in a £20 million deal.
This should put the travel agency at the forefront in incoming visitors minds when booking a trip to London, although Thomas Cook are more well known for out bound travel from the UK this could be a chance for them to break into the UK short market a lot more, and if this is the case £20 million isn’t that bad a deal.