Purple Internet Marketing Good or Bad?
I found this new Scottish based SEO company to other day via a Pay Per Click ad.
I was a little interested in there offer of a full SEO campaign for only £810 over 6 months, Yes! £810 for 6 months worth of search engine marketing to my site.
After reading a little more about this very interesting package I thought I’d just pass on my clients to them and make a killing. I’m a tad expensive at the moment.
I read in a newspaper a while back the UK’s Post regulator was asking companies to consider using an alternative to the Royal Mail for there business post. I’ve been thinking for a while that maybe there’s a better solution to what I’m using at the moment.
History Note: A while ago my better half setup a website to sell posters of anything that moves and pretty much anything that’s standing still. We (I) setup a business account with the Royal Mail, basically we fill a bag with poster tubes and head off for the post office once or twice a week. When we get there we get harrassed by the counter staff as they claim “We don’t usally do this”, so who does? We’ve been going to the same post office every Saturday morning know for over 6 months. The Post office have an additional “pick up from your door” service for an extra £260 a year, which isn’t bad, we just think we didn’t need that level of service. Plus Kim uses the Saturday morning mail run as the ideal way to get me in a town center on a Saturday.
When I started this blog I wanted to use it as a platform to show the other side of Ayrshire, the nice bits. But since the blogs creation a month or so ago it’s rained non stop. I know some people like to blame anything for the bad weather but blaming a website would be a tad extreme.
This weekend we were determined to get out in the garden and have some fun.
BBQ it is!
Firstly the BBQ went well, food was great as always, no alcohol in site as we all had hangovers from the Saturday parties, Note to self: if a Lithuanian ever tells you that you don’t get a hang over from drinking straight vodka don’t believe him .
Everytime we BBQ we always build a nice big fire to sit around in the evening and cook potatos. The fire started of roaringly and then someone mentioned the cooking of the Ayrshire Tatties. At that very point the clouds closed over and the heaviest rain I’ve seen since returning from Thailand dropped from the sky above. We’re a determined bunch us cowboys and girls from the deep south of Ayrshire, the rain wasn’t going to put us off having a good time and some fire cooked spuds.
As we sat under the trees trying to avoid the rain we thought that no one would believe what we’re doing so a brave dash back to the house to fetch the camera for proof that we’re all off our heeds.
But it don’t work, back inside for some heat and a quick look over the pics and we notice that we can’t see the rain.
A new (yet another) loan company has appeared in the affiliate marketing arena Fonealoan.com. This company offers pretty much the same as every other loan company trying to catch moneysupermarket.
If your looking for a loan then visit there website: www.fonealoan.co.uk
What is it they do differant, well!
Most loan/financial services companies only offer affiliates a fixed fee based on a loan being approved, Fone A Loan are also offering 2% of the loan value. So if someone gets a loan for a million bucks the affiliate doesn’t need to worry about the lecky bill for a few months. There’s some figures from the ad:
Please see the examples below that show what the earning potential can be with as an affiliate of Fone A Loan in real terms:
Example 1 – Single Qualified Application – Typical Loan Value: £15,000**1 qualified homeowner application @ £100
2% commission on net value of loan @ £300Total earned from 1 loan secured via your website: @ £400Example 2 – 12 Qualified Applications – Typical Loan Value: £15,000**12 qualified homeowner applications per month @ £100 per loan
BONUS for achieving over 10 applications per month @ £50 per loan
2% commission on each of 12 loans of £15,000 @ £300 per loan
Total earned through qualified homeowner applications @ £1,200
Total earned through achieving BONUS on each loan @ £600
Total earned through commission on each loan @ £3,600Monthly total: @ £5,400
This model could yield a massive £64,800 annually, just for posting Fone A Loan banners on your website and joining one of the best affiliate marketing schemes on the web.
Although this offer looks tempting the homepage has a huge phone number on it and I would guess that a larger portion of the refered visitors would call rather than filling out the form. I’ll give it try.
This morning I visited my favorite SEO website siteexplorer.search.yahoo.com only to find that it is no longer there and has been replaced by Yahoo’s advanced search.
Has it gone for good?
UPDATE: It’s back….:)
Most have been any update or something
Was just over at Aaron Nimocks blog and he’s starting to write an SEO Guide which he plans to give away.
So I thought I’d slowly write one, below are the topics of Aaron’s I’ll post the topics I plan to write about later.
What Is SEO?
History of SEO
White Hat SEO
Grey Hat SEO
Black Hat SEO
SEO Myths
Article Submissions
Directory Submissions
Sponsoring Templates and Themes
Link Baiting
Automated Linking Scripts
Blog Comments
Link Exchange
Purchasing Text Links
Title Tags
Meta Tags
Header Tags
Userability
Internal Linking Structure
Web Content
Keyword Research
Google Sandbox
Google Penalties
Many people ask me what’s the best way to make an SEO plan for a client, so I knocked together a simple process to follow that also lets the client know what stage of the SEO process their campaign is at. This works well with all of my clients and once completion dates and dependances are added it builds into a valuable document to help out account management.
SEO Process
Keyword Research
• Define Keyword Groups
• Define Keywords
• Submit fro Approval
Market Investigation
• Analysis of competition
• Analysis of the market
• Investigation of links
Measuring and Reports
o Propose KPI’s
o Submit Proposed KPI’s for approval
o Discuss with Client what’s to be reported on and frequency
o Discuss Goals of the Campaign with client
Site Audit
• Server Checks: 404 etc
• Submit Server Changes for approval and implementation
• Site Code Checks: H1 etc
• Submit Site Changes for approval and implementation
• Title Tags and Meta Data Review to be inline with Keyword Research
• Submit Title/Meta Data changes for approval and implementation
• URL Checks: Search engine friendly and inline with Keyword Research
• Submit for approval and implementation
• Sitemaps and Google Webmaster tools review
• Submit Sitemap/Google changes fro approval and implementation
Site Content
• Review existing content
• Submit changes to existing content to be inline with Keyword Research
• Review of new content to be written
• Submit titles and explanation of new content for approval
• Write new content articles
• Submit for review and implementation
Links
• Investigate number of links needed to be competitive
• Link Building Strategy
o Free Directory Listings
o Paid Directory Listings
o Reciprocal Linking
? Not suitable for all clients
o Press Release
o Blog Linking
o Create “How to”
o Interview your industries experts
o Article Submission
o Article Digging, Digg, Del
• Submit Strategy for review
• Implement Link strategy
So Google has went out and bought Postini for over $600 million.
http://googleblog.blogspot.com/2007/07/welcome-postini-team.html
Postini provides corporate clients with communication security that in the future could integrate with both Goolge Talk and Gmail. When I saw the first news article about this I thought that Postini would provide securtity solutions to companies that display valuable information on there servers that is then indexed by google and returned in the results set.
A Glasgow based company have also been working on similair security features for corporate clients http://websafesolutions.wordpress.com the service that Web Safe Solutions plan to provide once beta testing is finished will help to indentify files and folders indexed by search engines that my contain business sensitive information.
Is this the start of the security age?