boyd of ayrshire .com

I saw this video and I’m so impressed with it I thought I’d stick it on my blog.

I been think for a while now about what the geographical location should be for local companies when they set about some online marketing.

So I decided to have a look at used cars.

First I looked at the top down view, UK, Scotland, West Scotland, Ayrshire then Ayr.
Now where is the best place to find your target market?

I’m sure there’d be more competition for “Used cars for sale in Ayr” but there isn’t “Used cars for sale in Ayrshire” has more businesses targeting the wider area. Interesting, but on closer inspection alot of the national car sales websites like fish4car and autotrader appear for the Ayrshire search and not the Ayr search.

Within the top 20 position for any of these terms there is not a Ayr or Ayrshire based company. Arnold Clark are listed and are local but there part of a national chain and ranking due to the links heading in to the homepage. David Bryson is the only used car sales company that appears within the top 100 that is located in Ayrshire and as this blog was setup to provide Ayrshire business with a guide to marketing online I’ll help David Bryson out, Used Cars for Sale in Ayrshire, there you go.

A freebie, wow I feel better now.

Many people that know me will be curious as to the nature of this blog post and will think that David Bryson are one of my clients but there not. It’s half time in the Rangers V Florentina game and I’m bored and for some reason I couldn’t think of anything else to write about and I wanted to update my blog.

The second halves started…

I’m getting really annoyed with One Scotland and there ad’s that are making me, as a Scottish person, feel like a racist.

So, I sent them a message via there website and I await there reply.

The full message I sent is below

Read the rest of this entry »

I often get a little confused when deciding what platform to build a social marketing campaign on. My first instinct is to use self hosted wordpress for a little bit of freedom but I could get the content indexed and ranked on search engines quickier by using Wordpress.com or Squidoo.

Then I was reading a post on Seth Godin’s blog  about exactly the same problem, do I need facebook, myspace, bebo etc if I have my own blog?

There seems to be a built in RSS by Category function that I’d never heard about or relized was available untill I started looking for one.

Here’s an example, just change the category id, found in Admin,Manage,Categories of your wordpress blog.

http://www.compareall.co.uk/travelodge/?feed=rss2&cat=3

Sometimes watching all the American TV shows, MTV and hanging about coffee shops rubs off and I start to think that the “West Coast” is Ayrshire and not California.

Have you seen the TV ad for California, can you image Ayrshire doing the same, Kris Boyd, Eddy Reeder and Sidney Devine trying to convince people to move to Dalry and get a job in the mushroom factory or Roche.  Spend your weekends watching junior football and eating kille pies.

Anyhoo, tonight I roasted my own coffee for the very first time, Brazilan Santos green beans, and the result was fantastic. Although the coffee might have been a little too strong, drinking 3 cups probably won’t help with the sleeping tonight.

So now I’m wide awake and blog surfing around the usual places and I found a wee competition, If I win it I’ll tell you more and that’ll explain why this blog post has a strange title.